Mr Ricard Ferrer
Matica Technologies offers a comprehensive hardware and software product portfolio to issue secure ID cards and financial cards, from desktop systems –including ID card printers, desktop laser engraving systems and passport printers– to central issuance solutions for high volume applications, including mailing systems.
The Group is worldwide represented with offices in Germany, Italy, France, Singapore, China, the US, the UAE, and India.
With 20 years of experience in the ID Card and Auto-ID industry, Ricard Ferrer has worked developing the market in Europe and Latin America working in several positions of responsibility in both, distribution and system integration companies.
As a VP of Global Marketing and Product Management at Matica, he is responsible for worldwide marketing activities and strategy and to increase the brand and product awareness in the market. Ferrer also leads the product management team covering product positioning, launches, product development and product marketing, sales enabling. Ferrer is a Computer Engineer by the Universitat Politècnica de Catalunya (UPC) university and holds degrees in Sales and Marketing.
TITLE OF PRESENTATION
Laser personalization for high security ID cards
Laser engraving for security purposes is ideal for identification cards, credit cards, sensitive documents and other products which require a high number of safety measures in place The use of laser technology creates a much higher entry
barrier for counterfeiters compared with other personalisation techniques. The result is a highly tamper-resistant card.